{"title":"The First Shift","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBefore most of the world wakes up, someone is already on the road, opening the shop, starting the equipment, building, repairing, hauling, farming, protecting, and keeping things moving.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe First Shift\u003c\/strong\u003e is where Broken Road began.\u003c\/p\u003e\n\u003cp\u003eThis collection honors the hardworking people whose days start early, whose hands tell a story, and whose work often goes unnoticed. Truck drivers, farmers, mechanics, construction workers, linemen, first responders—and everyone who understands what it means to show up and get the job done.\u003c\/p\u003e\n\u003cp\u003eEvery design tells a different story. Together, they tell ours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor the ones who keep America moving.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"the-first-shift™-heavy-blend-crewneck-sweatshirt-broken-road-apparel-co-1","title":"The First Shift™ | Heavy Blend Crewneck Sweatshirt | Broken Road Apparel Co.","description":"\u003cp\u003e\u003cstrong\u003eThe road wakes up long before the world does.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe First Shift™\u003c\/em\u003e is the original story that launched Broken Road Apparel Co.\u003c\/p\u003e\u003cp\u003eIt's a tribute to the people who begin their day before sunrise—the truck drivers, farmers, mechanics, linemen, construction workers, factory workers, first responders, and small business owners who quietly keep America moving.\u003c\/p\u003e\u003cp\u003eEvery mile has a story. Every sunrise belongs to someone already at work.\u003c\/p\u003e\u003cp\u003eCrafted on a premium Heavy Blend crewneck sweatshirt, this piece delivers exceptional comfort, durability, and timeless style. Featuring original Broken Road artwork on the back and our signature chest logo on the front, it's made to be worn season after season.\u003c\/p\u003e\u003ch3\u003eFeatures\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePremium Heavy Blend fleece crewneck\u003c\/li\u003e\n\u003cli\u003eSoft brushed interior for warmth and comfort\u003c\/li\u003e\n\u003cli\u003eDurable double-needle stitching\u003c\/li\u003e\n\u003cli\u003eRib-knit collar, cuffs, and waistband\u003c\/li\u003e\n\u003cli\u003eHigh-quality DTG print\u003c\/li\u003e\n\u003cli\u003eCustom Broken Road neck label\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePerfect For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTruck Drivers\u003c\/li\u003e\n\u003cli\u003eFarmers\u003c\/li\u003e\n\u003cli\u003eMechanics\u003c\/li\u003e\n\u003cli\u003eConstruction Workers\u003c\/li\u003e\n\u003cli\u003eLinemen\u003c\/li\u003e\n\u003cli\u003eFactory Workers\u003c\/li\u003e\n\u003cli\u003eFirst Responders\u003c\/li\u003e\n\u003cli\u003eAnyone proud of an honest day's work\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eDisclaimers\u003c\/strong\u003e:\u003c\/p\u003e\u003cp\u003e- Due to the fabric properties, the White color variant may appear off-white rather than bright white.\u003c\/p\u003e\u003cp\u003e- Subtle orange hue shifts with lighting in the Orange color variant.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e.: The Gildan 18000 sweatshirt is built for comfort and durability, made from a medium-heavy (8.0 oz\/yd² (271 g\/m²)) 50\/50 cotton-polyester blend. \u003c\/p\u003e\u003cp\u003e.: The classic fit along with the crew neckline deliver a comfy wearing experience with a clean-cut style. Meanwhile, the double-needle stitching at the shoulder, armhole, neck, waistband, and cuff seams add top-tier durability. \u003c\/p\u003e\u003cp\u003e.: Say goodbye to itchiness thanks to the gray, pearlized tear-away label. \u003c\/p\u003e\u003cp\u003e.: The Gildan 18000 sweatshirt uses ethically grown US cotton, supported by the US Cotton Trust Protocol, with OEKO-TEX® STANDARD 100 (Certificate No. 168252, OETI - Institut fuer Oekologie) certified dyes.\u003c\/p\u003e\u003cp\u003e.: Fabric blends: Heather Sport colors - 60% polyester, 40% cotton\u003c\/p\u003e\u003cp\u003e.: Embroidery decoration method available on either left chest, center chest, or large center chest, as well as right + left wrists\u003c\/p\u003e","brand":"Printify","offers":[{"title":"S \/ Navy","offer_id":52162743828768,"sku":"31046767873378304904","price":42.62,"currency_code":"USD","in_stock":true},{"title":"S \/ Sport 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