The First Shift Collection

Before most of the world wakes up, someone is already on the road, opening the shop, starting the equipment, building, repairing, hauling, farming, protecting, and keeping things moving.

The First Shift is where Broken Road began.

This collection honors the hardworking people whose days start early, whose hands tell a story, and whose work often goes unnoticed. Truck drivers, farmers, mechanics, construction workers, linemen, first responders—and everyone who understands what it means to show up and get the job done.

Every design tells a different story. Together, they tell ours.

For the ones who keep America moving.